Discover the strengths and weaknesses of current and potential competitors by observing the choices and strategies in the market segment.
Put in the customers' shoes, listen to their needs, build a human relationship, understand what their needs, dissatisfaction and goals.
Effectively use direct-to-consumer communication tools and produce measurable responses: promote and advertise to achieve sales.
Humanizing the brand, providing an efficient assistance service, guiding and supporting the customer even in after-sales which means building loyalty and increasing customer satisfaction and the corporate image.
Acquire and generate lists of really interested contacts. Implement various tools: production of qualified content, blogs, social networks, e-mail marketing, advertising and events in order to generate prospects and guide them towards purchasing.
Open houses, corporate events, exhibitions: all actions for a selected and truly interested public in order to transform them into customers. This requires preliminary and post-event work.