We will analyze the market: to get an organic framework on which to lay the foundations for achieving the objectives. This is the starting point. Research, study, planning, target, communication, placement and everything that allows you to develop the next steps.
We will analyze the company: identify the objectives that the company is pursuing and, if necessary, improve and optimize the standards through the SWOT analysis in order to identify and achieve the new objectives.
The product: the first of the 4 levers of the marketing mix, must be constantly in tune with the real needs of consumers. To ensure that it is a successful product, we will analyze the differentiations that the competition induces, the technological innovations, ease of use, its effectiveness and other relevant factors.